Danny Lyon, The Colour of My Underwear is Blue!
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Danny Lyon, The Colour of My Underwear is...Blue!
Danny Lyon, The Colour of My Underwear is Blue!

Exposing Yourself For Success

What is the colour of your underwear and what does it have to do with success?

According to Danny Lyon’s, The Colour of My Underwear is Blue, success is a one-way street and the only direction you should take is forward.

Are you willing to “expose” yourself? Is your underwear blue?

“What is the colour of my underwear? It’s a simple question, but it means so much more. We can never be truly successful, if we’re always worried about what other people think. Be willing to “expose” yourself – by revealing both your strengths and your weaknesses. Start being honest about the successes you have had and the goals you still want to attain. Remember, achieving success in life isn’t like winning the lottery or being dealt the right hand in a poker match. It’s about making tough choices, learning from your mistakes and being ready to act. Forget about failure—you only fail when you stop trying to succeed!”


Lyon’s 18 years of business experience is now captured between these pages to help you achieve the absolutely possible: professional and personal success.


Isn’t it time to change your success strategy, your attitude and maybe even the colour of your underwear?

  • Start celebrating the success you have already achieved. Take pride in your accomplishments and then watch them multiply.
  • Be willing to move outside of your comfort zone and try a new strategy for achieving success. Remember, fail to plan and you plan to fail.
  • Discover the benefits of networking! Make new contacts everywhere you go.
  • Seek out constructive criticism and expert advice. Don’t let pride hold you back from learning something vital.

Topics Include:

Motivation Beyond Burnout:

With his experiences in raising three kids, long distance running and business, Lyon has seen first hand the many differing qualities of the “do’ers” and the “give-ups” and what the successful people do to push through the low cycles when giving up seems like the easiest thing to do.

In Business for Yourself:

It really is easier to get into business than one might think and, in his experience, easier to do business than many if not most allow. Danny Lyon shares some of the obstacle course, hidden costs, myths and helps those interested to build their plan and create their system of business success.

Lyon on Leverage:

Exponential instead of incremental success. Utilization of one’s existing network – friends, family, peers, and mentors – is crucial and we explore what most people do not realize. That is, that in most cases all of the help they need is already in their network. Whether it be financing, marketing, re-planning, expanding, renovating etc. for personal or for business, many people do not fully utilize their network resources at hand and the power, energy, and opportunity others can create for you.

The Real “Old Ball and Chain”
– Your Comfort Zone:

Whether it is relationship, work, business, recreation, or family related, most people like to stay in, or withdraw to, where it is safe. And to most, where it is safe is where it is comfortable – a place that they have experienced before. It is the number one tendency that holds people back and they really get in their own way in their attempts to grow and have more successes. Yet they still dream and everything people want and desire is typically outside their comfort zone. We work on exercises to expand their “zone”, to always push to be slightly uncomfortable in order to reach their full potential and realize the limitless possibilities.


Danny Lyon has presented, spoken and conducted workshops at numerous business meetings, Regional Conferences and National Conventions, home and abroad, within The UPS Store/Mail Boxes Etc. system. In addition, he speaks at Chamber functions, Canadian Franchise Association functions, to sports teams and clubs, and to college and University business students.